Speaking of glitz, the race to dress Oscar night was brutal as ever this round. In keeping with tradition, the majority of the American contingency was in competitive denial about actually pursuing this end. A snappily protective Ralph Lauren representative told us, "We don't send out racks of clothes like Calvin does", yet Hollywood somehow magically receives his gowns -- pre-season. Calling it like it is, Dame Vivienne Westwood, is very open about her Oscar ambition and staged a garden showing of her Gold Label collection, especially for Hollywood.

Pretty Hollywood maidens wear Gold Label. Read more about it.